Winning on eBay: A Marketer's Guide

Set your campaign up for success on eBay with these advertising campaign best practices. Download the guide today!

Discover the tips eBay uses to achieve better performing ads.

eBay has leveraged its intent-based shopper data, successful campaign performance insights and creative testing data to produce this essential guide for creating quality ad campaigns. Harnessing these best practices in your next campaign will help to ensure success throughout the funnel.

This guide explores the following best practices:

  1. Defining Goals
  2. Effective Ad Creative
  3. Engaging Your Target Audience
  4. Advanced Targeting Tactics
  5. Implementing the eBay Pixel